Vibrant Media is probably best-known for its in-text advertising, but it has been expanding its lineup of ad units. The latest edition is something it's calling Vibrant Lightbox Video. Vibrant already offered video ads, but a spokesperson tells me there are a number of new pieces here. For one thing, it's using Vibrant's Lightbox Image technology, which identifies "brand-safe" images, then overlays advertising on top of them ? in this case, a message asking users to hover over the image or click on it to watch a video. The ad can also be activated through in-text ads. Either way, there's a 3-2-1 countdown before the video starts, and the advertiser only pays if the viewer actually chooses to watch the video.some like it hot whale shark whale shark duke university platypus platypus overboard
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